New Brand. New Look. Same Mission.
As many U.S. manufacturers struggle to find the highly skilled workers they need, The Manufacturers’ Association is renewing its focus on professional training and apprenticeships. As the 115th anniversary approached, the Board and organizational leadership identified an opportunity to update its logo, visual identity, and website to reflect this renewed commitment and highlight the image of modern manufacturing.
By highlighting how manufacturing jobs have changed since the outdated stereotype of “dark, dirty, and dangerous” factory work of the past, The Manufacturers’ Association’s hopes its new brand will connect with a new generation of professionals—giving them the chance to learn specialized skills and pivot into high-paying and rewarding careers.
As diverse as our projects and initiatives are, the big picture isn’t complicated: The Association supports manufacturers with the knowledge they need to thrive. It’s what we’ve always done. It’s what we’ll continue to do. And we will not rest until our region is the manufacturing leader we know it can be.”
We are on a mission to ensure that our region’s manufacturing can compete at a global scale. We exist to ensure that critical knowledge is preserved, expanded, and shared with the manufacturing professionals of tomorrow. Since 1906, we have been a voice for hundreds of member organizations and partners in South Central PA and Northern MD. We support manufacturers with the knowledge they need to operate, hire, and train smarter.
Questions or if you need the brand guide and logo files? Contact Karla Wolf, at firstname.lastname@example.org